Svala is a line of lingerie, sleepwear and loungewear committed to making stylish, cozy and sensuous pieces that are produced sustainably. The Svala range is made from breathable fabrics that feel luxurious against your skin yet are practical enough to wear everyday, to bed or around your home.
The line is made from materials such as organic cotton and viscose from bamboo that are dyed using a low impact process with certified organic dyes. We also use reclaimed factory surplus lace fabrics and trims which have been leftover from manufacturing. This helps to reduce waste by using existing fabric which might otherwise be discarded. The line is manufactured in downtown LA and other measures have been taken to reduce the carbon footprint of the brand including using clothing labels made from organic cotton and hang tags from recycled paper.
I am Alexandre de Poplavsky and I am an artist.
Lets talk about visual impact, how important is presentation?
Presentation these days is everything. It’s what makes the sell. It is a key factor for sustaining production. The first impression is pivotal for captivating a client’s interest. It's like when you meet someone for the first time, you know whether this person would be your friend or not in the first few minutes, because this person resembles you - you see a part of yourself within him or her. No words are requires. My point is, people don't have the time to analyze art, we live in world that is moving and evolving faster than ever. If you want to captivate someone at first sight, the first visual impression you make has to be impactful. Good presentation is essential for an artist to be successful!
What message do you want people to understand from your art?
The first "real" painting I sold was a reminder that I must always work hard. See, talent is something that you may be born with, but it will never grow and develop without hard work. Early on in my life I recognized a pattern: the earlier you start to work hard, the more exponential your development will be. I knew that I had to find the course on which I want to take my life. Indeed, this is really difficult. We are exposed to so much information and faced with so many possibilities to do what we want, but that is the question: in this world, saturated with possibilities, what is it exactly that we want? In my path to define this I made a choice to transition this pattern into my art. That is why my art’s signature is really life’s signature - an intricate maze with possibilities at each turn. It represents the ability to find your way in life that works best for you!
Black or White?
As a freelancer/a self-employed artists, how do you stay motivate and productive?
I think the point is not how but why. Creativity is a necessity for me. If I stop creating I feel useless and I am always left with the feeling that I am wasting my time. When I create a painting or a sculpture I feel alive, I feel super good and I need nothing more.
I relate this to love, when you love someone you don't need anything, just this person, no matter where you are, no matter what you have. It's a kind of drugs I suppose.
How do you like to spend your time?
I also love spending my time with cleverness. Time is something so precious and sometime I feel that people forget the value of it.
Working with galleries, having clients who call me to see my new creations, and who believe in me makes me fell responsible. Responsible not to disappoint them, to show them that “Okay, I'm young but you can trust me.”
What drives your passion?
My imagination. Art is my emergency exit of this world; I create my own way to go to the top of the pyramid, to succeed, without following the rules.
Who are you and what do you do?
I am Magnus and I am an artist. I make moving pictures. They range from films, music videos and commercials.. pretty much anything that involves moving pictures.
Are there moments when you feel scared or bored?
The thing is, I feel like we're all scared of being bored and just feeling down, sad, or depressed. I look at these emotions as a roller coaster ride; when you're bored you're on a plane, preparing for the moment before taking off to go even higher . Who wants a life that's just a straight line? People should want waves of scary and boring and confusing emotions that feel like a big roller coaster. Where one minute you are down on the bottom and before you know it, you're higher than anybody else.
How does it feel to be an artist in new York City?
It's interesting. A person can easily get lost. You don't really get to "see" your conscious, because you're surrounded by so much inspiration.
I like to "fill up" in New York and then I like to go away. Just go far away and give myself time to sort out everything and process everything I have learned. I love going home to Denmark. I like to sit in my parent's garden and reflect on everything.
Do you feel you're a "grown-up"?
I don't really want to grow up, I want to stay a kid as long as possible and as stupid as possible. I think if you get too grown up, or you get too old, that you know too much and you worry about too much. I want to stay a kid, forever.
I am Elina and I am a Freelance Illustrator
How long does it take you to draw an illustration?
It takes about 15/20 minutes for me to draw an illustration. It depends on how detailed and how large the illustration is.
Are your illustrations based on people in your daily life?
Sometimes they are, however I find myself inspired by everything in my everyday life and a lot by song lyrics. My work is a reflection of my imagination and emotions.
It’s great when talent meets business. How has it been for you?
An artist’s biggest dream is to monetizing their art. It takes a long time to achieve this goal. For right now my art is my hobby.
What do you admire most about your heritage?
My handwriting and childishness.
How has it influenced your work?
It helps me put a stylish "signiture" to my works- I want to believe that it portrays my roots and my background.
Paris | New York | Los Angeles
I am Damien Tromel and I am a creative troubleshooter for DreamWorks.
What qualities do you admire in a creative person?
Unbridled passion. Vision. The capacity to communicate your ideas & thoughts without compromise while staying flexible to change and new directions.
Is there a book you have read that had been motivational to you for business?
In a way…the Tibetan Book of Living and Dying by Sogyal Rinpoche. Compassion in business will allow you to set aside ego, which so often is a major obstacle in achieving successful deals and building beneficial relationships.
What about one that has inspired you in general?
In general? Well, I would have to say comic books. I grew up travelling a lot in the pre-internet days, so I was one of those geeks who collected ALL comic books and they were my window to inspiration and fuel for imagination. I learned that values of justice, sacrifice & kindness could be cool. Also that wearing bright colored tights or your underwear outside of your pants is only awesome if you can fly. Or shoot optic blasts. Or be a really hot female.
How do you incorporate real life into animation?
Studying and considering how people react to various situations which leads to understanding emotions. People never remember precisely how a story is told, but they will always will remember how it made them feel. Animation – or any storytelling in general – is for me about how do people feel afterwards?
What is the greatest challenge you have faced in your career and how did you overcome it?
Impatience. I overcame that by understanding success (professional or personal) is about identifying and seizing opportunities when they appear rather than forcing events to your own wants, desires and timetable. Your greatest obstacle to success is often yourself.
Describe working for Dreamworks in one sentence?
We aren’t saving the world or curing brain cancer, but knowing you make millions of kids and families smile and laugh on a daily basis is pretty awesome.
Do you think people are born with creativity, or is it something one can acquire?
Everyone is creative – but like many emotions it needs nourishment, constant stimulation and that spark which sets it ablaze. Find what truly passions you, and creativity will be as second nature as breathing.
My name is Hélène Duval and I am a yoga teacher and the founder of YUJ – Yoga With Style, first French yoga apparel and accessories brand.
I have an extensive background in the Press industry where I have worked at Biba, Libération and Vogue for 10 years. I made the decision to leave the industry and take on teaching yoga full time when I realized that I wanted to be useful, to give a purpose to my life and start doing things for others and for myself.
Can you define a direct correlation between fashion and yoga?
Because every discipline has its dress code, yoga deserved its own. Practicing yoga with style while being comfortable is the brand's promise. YUJ - Yoga With Style leads a new fashion trend: daily well-being.
Your recent collaboration with Buddha Bar Paris provides an excellent ambiance and mood for a fulfilling yoga practice. What was your favorite part of the collaboration?
My favorite part of the collaboration was definitely the combination of yoga and food for a healthy moment! It was a great way to start the weekend with a lot of energy
What is the most extreme place you have done a headstand?
At Place de la Concorde in Paris in the middle of the day. I enjoyed seeing the city agitation upside down.
Favorite yoga position?
My favorite yoga position is “Hanumanasana”, because it liberates the heart.
What is the biggest challenge for you when you stand in front of a class of many yogis who are relying on your guidance?
It is not really a “challenge” but as a yoga teacher, I am very sensitive to the energy of the people who come to my classes. When I stand in front of a large class my goal is to make sure everyone is focused on themselves, on their breathing and position- as if it was a one-to-one class. At the end of the class, I want my students to feel what happened inside them- the changes that occurred and the relaxation.
I am an editorial hairdresser.
Should a hairstylists be represented by an agent/agency in New York?
It’s better to be. You can book better jobs, you can get better work.But you still can be independent. You can still book some pretty big work, but just to be able to have the name or say that you have an agent helps. However, it’s not good to sign just to be signed. Doesn’t necessarily mean you’re going to work.
The best way to get money?
You can get pretty steady work in e-commerce. The rate isn't the greatest, but you'll know that your bills are paid. So, e-commerce is kind of a great way to go and then, assisting, getting with someone good, and they'll help you pay your bills. You show up, you help them work, and you get a paycheck from them. Granted it's three to six months later, per job, but that's another thing you have to kind of plan for. I definitely think e-commerce is a way to go, or even if you can find a salon that'll let you work one day, two days a week.
Favorite work moments?
Honestly, doing the shows in Europe is my favorite thing. Granted, I'm not key [hairstylist] on those, but eventually I will be. I've got to work with some pretty amazing people and some pretty amazing brands and also go see the world, to me that's really exciting. I've led shows here in New York at Lincoln Center and that was pretty exciting to actually be a key hairdresser. It's something I didn't really expect coming to New York. I had one of those moments where it's like, "OK, I'm doing something correctly." Like, "This is it!”
It was kind of those, "Aha" moments, where you are like, "This is why I came here." It's that feeling and that rush. It's not even about the money at that point. It's just like, "I'm doing what I came here for." It's an achievement.
Number one thing not to do when you are just staring out [as a hairstylist]?
That’s a great question. I think ... I didn’t make any bad mistakes, I got really lucky. I kind of learned the etiquette early on. I would say it’s learning the etiquette. Don’t try and steal people’s clients. Be respectful to other people. You’re going to be hungry and you’re going to want to work, but you also have to know your boundaries when it comes to working with people and working with clients and how to act. I think it’s more mannerisms and respect than anything.
If you weren’t a hairstylist, what would you be doing?
If I didn’t start hairdressing, I would have loved to fly jets. I wanted to be a pilot. But when I’m done hairdressing I will buy a coffee farm in Costa Rica or Ethiopia. I love coffee, so that’s what I plan on doing.
What significance do you hold in the market?
MHART is influenced by the nostalgia and vintage designs of the 60's and tribal art from around the world. The line has an unusual modern vintage feel, designed for today's Modern Bohemian.
Each piece is handmade in New York City adorned with different elements from around the world such as African trade beads or hand cut metal beads from India.
It is hard to breakthrough in a competitive market such as New York! Let us know your competitive edge.
Our forte is creating sentimental pieces of jewelry that incorporate materials from around the world. Collecting a series of these energies and offering that to our customer lets one feel as if they are wearing a piece of art.
What is the fabric behind your brand?
There is a warp, there is a weft.
My warp is that while growing up in New Jersey, USA I picked up on an array of beautiful jewels that my mother had. The exposure ignited my passion and I followed through, regardless of my fear.
The weft is establishing an identity, a concepts, an artistry and translating that to MHART.
I am a photographer from Germany based in London.
The biggest challenge of my job is to convey the mood and feeling of the idea to the viewer. It's not only up to me; it's a team effort. The model, makeup artist, hairdresser, and stylist have to share the vision in order to lead the shoot into the right direction. The harmony between the team translates to the pictures - it's an exciting creative process!
Good composition is hard to define. I learned to trust my natural instinct- it's a feeling you get ones you know you have it. When you look at your image and you feel it is right! I don't think one should hold themselves back by following too many composition rules.
The biggest difference between working in London and Berlin is that in London the professional photography business is more established and settled than in Berlin. There are so many creative people from around the world looking to make good art. I love being around this energy, its powerful and inspiring.
What inspired you?
My inspiration is everywhere even in the smallest things - walking through the city, talking to friends and people who are passionate, creative and brave. We live in a critical world and people are often afraid to believe in their capabilities. It's empowering to meet a person that chooses to trust their vision despite the risks.
To achieve a balanced life one must love their job. Your job is an expression of your being. Doing what ignites your passion is vital to live a balanced life. But we also need to learn when to put the work aside and enjoy quality time with friends, family and yourself.
Mua: Madeline Scantlebury
Hair: Roseanna Larner
Stylist: Lauren Mollor
Model: Kristina Velkova
We can see that you use one main element throughout all your graphic work, is there any specific story of how you came up with or did it just happened?
My work is an abstracted accumulation of moments that are from the past combined with deconstructed letterforms and marks. I acquired this process of creation during my days of doing graffiti. I use this as a foundation and build off from that by way of layering and balance through composition.
Family is a constant theme in most of my work. To give you a little insight I used to build skate ramps with my brother as a kid and that became the foundation of my pure self-expression in a creative format. I'm still working toward doing that again with my brother but in a way that utilizes both of our skills. He now works in the architect field.
Is this your full time job?
Yes. Before taking the step to doing this full time, I was working in arts education while in school.
Do you always use the color black?
I try to use black as much as I can. I really enjoy the feeling of working in black. As much as I have grown and moved toward other mediums, I find a sense of calm and control when working with the color black. I feel that there is much more involvement with the audience when I do and I enjoy that. Did you know that black actually isn't a color?
How do you see the future of your business?
I guess pretty optimistic. This all started with no intention or direction, but since graduating school I have set goals and made decisions for myself and worked hard. I must admit, it's a stressful career. I never know what next year (or week) will bring but it's the path I chose and nobody is on it but me.
What is your favorite piece and why?
As of now a favorite piece of mine is a chair that my mother and I restored. I found the old school chair while I was in Berlin and decided to paint my designs onto it. I then had it shipped back to my home. The metal legs on the chair needed to be refinished and the wooden area I painted needed a clear coat to protect it so I decided to ask my mother to help me out with that. When I was a kid she had a piece of art that was damaged but she had it hung up. She told me it was from a art class in high school and she always wanted to go back and take more classes but she was unable to at the time. It's not a piece I will ever show but it has a lot of sentimental value to it.
Shop Aaron's art and follow his journey on:
I am Beddru, I practice the virtue of imagination by creating contemporary self-taught artwork having both beauty and content of social impact. I am a proud Italian who escaped his country to live abroad ideally far from a macho environment. I currently paint and live in my messy studio in Brussels.
What are your views on self-love and belief?
Love, for what I do and who I am, brings superior results and a well being feeling that impacts my self-esteem and motivation. It’s a magical chain. I believe in the value my Art brings in terms of broadening the perception on what we see around us. I believe in change, improvement and simplicity. I believe in fairness and in the challenge to achieve equality. I believe in my ability to imagine, create and share my work but also in the ability of people to embrace its message. I believe in risk as an opportunity to grow and in freedom of thinking artists, we still enjoy. Priceless!
How can an individual strengthen their relationship with themselves?
Well, understanding whom we really are and what we are really aimed to helps us get a better understanding of ourselves. Not an easy task but it's surely possible!
Art has helped me clarify how I function as a human being. It has allowed me to reconnect the dots with past experiences that forged me and understand the benefits I enjoy in my present time. We use references when we operate, make decisions and build the next steps in life. Those references must be carefully monitored as they might divert our focus away from what we really want. I love my family but if I had to follow their wish, I would be a surgeon today. I never looked for Art. She kidnapped me when I was still a tiny child . I put her aside for so many years until I understood she was mine and I was hers. When this became clear I stopped my former career to fully embrace the change. Today I could not imagine my life without my inks and my brushes. I have learnt to better listen to myself.
Describe your experience when you paint, do you feel in color?
Painting is a sort of bubble, my bubble. I isolate and make myself purposely unreachable. It’s a ritual I enjoy alone, a space I allow nobody to penetrate. It’s private. It’s just an affair with my inks and my Plexiglas panels.
My studio’s windows are high and double-glassed to let the light in and avoid urban noise. Music follows my mood of the day. I like electro-pop but it depends entirely on my mood so it can be classical as well. I first mentally visualize what I will paint before the figure itself gets sketched. It can happen anytime.
There was this one time I saw my painting in its final stage while looking outside the window on a flight from Sicily to Brussels.. and I hadn’t even sketched it yet. Inspiration’s effects are like a drug. They are temporary so I know I have to enjoy them all when it happens. I stop everything to create. It sometimes enlightens me at night.
By now my partner has learned not to worry about me sneaking out of our bed in the middle of the night. He knows why. I feel the colors, my yellows, purples, oranges and browns. I am an ink-addict. I don’t use any protection while painting. I like inks to penetrate my skin. It’s part of the ritual. If I could I would drink them all. I love observing how they blend. It’s magic and uncontrollable so I need to act fast when I paint. I start coloring my sketches only if I have already visualized the palette I would use. A painting, acquired by a collector in London, got sketched immediately after a trip to the US. It stayed blank for more than a year. I could not decide on the colors. One day while shopping in a supermarket everything became suddenly clear. So I got back home and finished it in a week time.
What can a person learn from the unknown?
Nothing and everything. It depends on us if we perceive the unknown as a threat or as a source of knowledge. In the first case the result may be xenophobia, homophobia, eventual maximization of ignorance. In the second case an opportunity of self-empowerment in terms of flexibility, tolerance and respect. I personally embrace "the new”, “the different”. I give it a chance to enlarge the range of my knowledge, experience and interest, opposite to a certain distorted familiar security. If we stopped just at what we know, there would be no change, no improvement, and no evolution. I can’t think of such a boring option. Moreover, the unknown is what we do not expect. Let’s say I die tomorrow. What about all the beautiful projects I still want to complete? Well, embracing the unknown means to me optimizing my present time, creating as much art I can, dedicating my attention to people I love, avoiding to postpone activities I am interested in such as traveling and visiting new countries or attending exhibitions of artists I value. This is basically my strength. I am constantly on the move. I love traveling, also because I don’t know whom I will meet. The other day I just sat on my flight from Dubai to Brussels and I noticed paint-spots on the trousers of the person standing in front of me. I asked him: “Are you a painter?” and I got connected to a super nice artist operating in Los Angeles, Gregory Siff.
How can art empower someone?
Art makes us travel time, history and space. It makes us penetrate the thoughts and hidden emotional corners of humankind. It’s a filter between the artist’s eyes and the reality he/she has around. This reality takes new shapes, new colors, and new definitions up to the point it might even become fictive and/or parallel to the one we live in. In my case, Art has made me discover my true self. It’s a manual that explains step by steps how and why I function. I am a self-taught artist and as it may sound weird, I feel blessed for not having an academic artistic background. I tried last year to attend a workshop in one of the best Art schools in Brussels but it became clear already on day 1 that this was not my cup of tea. Being guided on what I should and should not mix, I can and I cannot do, is a NO GO for me personally.
Art is the realm of freedom so academic rules on the way I should paint are just a turn-off mechanism for my creativity. Don’t get me wrong, studying art is important and I have been investing years and years in it. If you enter the space where I live and paint you would find art books everywhere. I like approaching it on my own mainly observing and admiring in person the masterpieces of the great masters. I travel a lot and usually my trips are planned based on exhibitions I want to attend.
Art is an empowerment source for both the artist expressing his/her identity and the beholder who eventually faces new ways to look at the world. All emotions from joy to pain deserve to be represented, as they are all human. I paint subjects linked to social phenomena spanning from rejection to narcissism to make people reflect and ideally broaden their perception. Prostitutes, homosexuals, dreamers, outsiders, have been part of my investigation. At this stage, I am focusing on a new body of work about bearded male portraits reflecting the evolution of masculinity in modern times and the weight our image has in the illusive trip to perfection. I abandoned the canvas as a support 4 years ago. Since then I have been painting on thick Plexiglas panels, support that seduces me for both its transparency and solidity. The challenge was finding a way to make colors stick to it. It took me six months to figure it out, but what counts is that I have eventually succeeded and this has empowered my technical knowledge. Being different or “non-traditional”, it is not just good. It is a necessity to feed the life cycle of contemporary art and make it embrace a new stage of its evolution.
I am a hip-hop artist and producer
Right now I am promoting my debut album "OBLIVION" (listen at MadisonLST.com) and working on a bunch of new tracks for a production duo I'm starting with a friend.
Name four challenges young artists such as yourself have to face living in New York City?
1) Making money to fund your dream
2) Making your dream make money
3) Finding the place where artistic expression meets commercial success
4) Tuning out the world when people tell you how slim your odds of success are
If you can give your 20 year old self advice what would it be?
Find every way to bend your education in the direct on the things you love. START NOW.
When do you lie?
Sometimes I lie to myself about my fears or insecurities. I'll lie to myself and act as if I don't have them. In careers like music you have to always be and show yourself as better than you may feel you're prepared to be in the moment. You have to be the person/artist that you want to be (on every level) before you've even gotten there really. And there'll be a lot of times I have to tell myself what is true, rather than what my insecurities make me feel. You have to break through the fear in order to get there. I put it all into my music.
I think good music is...
about genuine content and ill delivery. If someone is putting out nonsense, it always comes through. You cant fake good music. When you hear something good, it doesn’t even matter which genre, it always cuts straight to the soul. You can’t fight it.
What is the best that you could do/accomplish in life?
To make art (not only music) that inspires millions, and be in a position to support and forward others who are genuine and have something real to show the world.
I can never forgive...
slavery. Hah ... but seriously...
If it wasn't for music then I'd be... an astronaut.
Managed by: Prime Set MGMT // Justin Stewart & Nick Von Gremp
Children make great photo subjects because they are less guarded.
My photography style aims to portray children as having a myriad of feelings.
I get inspiration from fairy tales.
When I was a little girl I wanted to be a witch.
Sophistication is honesty, creativity, and cashmere.
What is your field of expertise?
I would consider myself more knowledgable than an expert when it comes to choosing an alternative healthy life style.
What is your view on nutrition?
Nutrition is the key element for a healthy life.
How do you start your day?
I always start my day with a full glass of mineral water. This rehydrates the body, helps flush out toxins, and wakes up the metabolism and mind. This keeps me balanced amongst many other benefits.
What is your favorite food/meal/herb?
My favorite food is Papaya wait no Mangoes, I mean Kale probably bananas.... fine.. Tomatoes! My favorite meals are the ones spend with my friends and family. My favorite herb is Cilantro/Coriander.
What inspired you to start I Love Alternatives?
I've always had a love/ hate relationship with food, so to say. Although what really inspired me to start "I Love Alternatives" was the loss of a friend to cancer. I decided it was time to spread the love I had for food through alternative options. I always keep the ingredients and dishes simple but they produce a vast amount of nutritional value.
Good health is stress free.
Shop Iona's products, browse her world and learn more about the health benefits of food on:
California based photographer Betina La Plante captures the beauty in filigree of time.
Facebook Page: Betina La Plante
1. How did the brand start and what was the inspiration for it?
It was an accident of sorts - one of our business partners owns a cafe in Melbourne and he had some regular customers that always asked for the leftover coffee grinds. After assuming it was for garden fertiliser he finally asked them what they were using it for, to which they replied it was a great cellulite treatment.
After research we discovered that it was in fact fresh coffee grind that was best for targeting cellulite and other skin conditions, and the idea was born. A scrub made of simple, natural ingredients. A project between friends.
2. Where is Frank sold?
We made a decision to only sell from our online store frankbody.com, so we sell from there to customers all over the world.
3. Do you have any metrics that demonstrate how well the brand is doing?
Since we started frank, we've gone from making it ourselves to having a manufacturing team here in Melbourne. We've gone from physically posting every frank ourselves, to having four global distribution points. We've gone from an in house team of 5 to a team of 13. And we've gone from 0 to 500,000 Instagram followers. It's been busy - luckily we've got a great source of caffeine handy.
4. What was the inspiration behind Frank's unique tone of voice? Are you channeling anyone in particular when writing Frank's chat?
We just wanted the tone of voice to represent the product - humble, honest, and sometimes unexpected. We didn't want to dress the product up in bells and whistles, we just wanted to speak frankly about things, hence the name and the character that followed.
5. Could you tell me how the hugely popular #thefrankeffect Instagram campaign came about? What was the thought process behind them?
The three women behind frank also own Willow & Blake, a communications agency based in Melbourne, Australia. We spend our days developing brand identities - from the name and tone of voice, to web and packaging copy, right through to social media campaigns. We knew we needed to develop a campaign that encouraged users to take photos of the product, in order to increase brand awareness - so that's just what we did. We took the first #thefrankeffect photos and posted them to our page - we included instructional copy and reminders through out all of our touch points. Basically, we set out to encourage our customers to engage with us online and take the taboo out of their bathroom routine by sharing it with the world.
6. How popular are natural beauty regimes in Australia? Is this something the brand played off from or is it something that Frank is leading?
Natural products have always existed, however people seem to be more conscious of what they are putting in and on their bodies, than ever. We hope that we're playing an important role in educating people about the benefits of natural ingredients, especially for the ongoing treatment of skin conditions such as eczema, psoriasis and acne.
Georgia | United States
I am Kyle Kizziah and I am a studio artist.
What is your most sentimental possession?
My memory- memories of experiences, love, loss, and curiosity.
What do you admire most about your art?
I love the beauty of the silent history behind an object. I carry this experience in my work while presenting my art mostly in black and white. There is something about black and white that strips away all the distractions, presenting to the viewer an open canvas to fill with their own purpose and meaning.
White, the achromatic color. I guess you could say that I don’t have one, or I have them all – the sum of all the colors of light creates what we see as white.
What do you think the biggest problem your generation faces?
Basing self worth on a number. Success should not be measured by a number. We will not find it in the counting of letters in our inbox, or likes on an Instagram post. We are made to believe that we are packaged this way – but seeing is not always being. And that is good news, because we are much more than what meets the eye. Stop counting and start creating.
How do you overcome your fears?
Adapting and change. What good would fear be if it did not instill it? And what good would I be if I were not susceptible? Fear drives change, and change drives adaptation. I do not regret fear, as it has pushed me to create beautiful things that I would have never made without it. On the other hand, I do not welcome fear, but allowing it into my life is a risk I am willing to take.
Exposing complexities through wisdom and finesse. Having subtlety, but bold in its design. A distinction, but underestimated.
Hatchery's monthly Tasting Box enables subscribers to taste, smell and experience ingredients before ordering them through Hatchery's online marketplace.
The Hatchery team works hard to connect quality artisan producers from across the country with those looking for authentic, small-batch cooking ingredients.
Package design is... not the narrow application of formal skills, it is a way of thinking
Greece inspires me... greatly; the land, the history, the sun, the Mediterranean food and the sea which is in me always.
Black and White is.... the most colorful thing in the world, it contains all colors and at the same time excludes all.
Gastronomy is.... an art. It requires instinct and taste.
When was Five Olive Oil established?
We have created this company 3 years ago driven by our passion for excellence in gastronomy, in order to continue the long Greek tradition in olive oil. We have the ambition of creating one of the finest premium olive oil brands, with sensational packaging layout and excellent product quality.
The figure “5” was chosen as a fitting brand name, with “FIVE” standing for the quintessence of olive oil.
Has the packaging design helped Five Olive Oil stand out in the market?
The selected design is elegant and contemporary yet at the same time also reminiscent of potion bottles from old times. As we have amassed a total of five worldwide design awards for 2012 and 2013 our recognition took off in the olive oil industry. The packaging design helped us stand out in the global market.
More specifically, 5 Olive Oil was awarded at the 2012 Pentawards, the worldwide competition exclusively devoted to packaging design. 5 Olive Oil won a Gold Pentaward in Paris at the Luxury category for gourmet food products. In addition to that 5 Olive Oil was awarded over the international jury of experts at the 2012 Red Dot awards in the category of communication design. The Red Dot institution is one of the world’s largest and most-acclaimed international design competitions. In the same year 5 Olive Oil was awarded with the silver award of European Design Awards in Helsinki, the european competition exclusively devoted to packaging design. More specifically 5 Olive Oil won a Silver ED Award at the category of Packaging Food & Beverages, at the same time 5 Olive Oil won the first place winner in the Food B category of the 2012 Dieline Package Design Awards, the worldwide competition devoted exclusively to the art of brand packaging. The latest distinction was at the New York International Olive Oil competition where 5 Olive Oil was awarded as the best olive oil package design for 2013.
How important is product branding in order to succeed in a globalised market?
It is important to remember that your brand represents you… you are the brand and your brand is the way your customer perceives you.
How much do you rely on Social Media for marketing?
It is important to be on as many social media sites as possible. As a result, the more sites your business is on, the more eyes will see it. As mentioned before, there are different benefits to different sites, and it is important that you are comfortable using each one.
Do you sell internationally?
Over the past year our products have reached over 20 leading markets, including the USA, Canada, China, Japan, South Korea, Australia, Brazil, the majority of the EU markets and Russia.
Co-Founder, Director of Marketing and Communications
World Excellent Products SA
More about the company: http://www.wep-sa.com/
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