Why the name SixtyNinety?
We wanted to find something catchy, easy to remember with a meaning. We always heard about the “ideal measurement” which is 90cm – 60cm – 90 cm. Our goal is to break its origin by spreading love and showing girls that there is no such thing as “ideal measurement”. We are all beautiful in different forms, sizes and measurements. After our friend Renato asked us about the name and we explained the root of its meaning, it truly resonated so we keep 6090. The depth of its meaning followed along, since it connected with yoga classes times (usually 60 minutes or 90 minutes). We loved the idea more and felt the power of its name grow.
Let’s talk about body positivity, a modern and controversial topic. What are your opinions on girls exposing themselves provocatively on social media?
I believe everything in excess is bad. There is a “not so fine” line between tasteful social media content, and vulgar images. Some of the girls are going a bit too far, losing respect for their own image. Sadly, many are aggressively seeking attention.
At SixtyNinety we believe moderation and self-love is key. Girls have the power to be tasteful, celebrate their diversity and promote positive messages.
How does Sixtyninety promote body positivity?
We want to send a healthy message. We want girls to understand that being healthy is more important than being skinny or having a six pack. We know that exercise brings better mental and physical health and we are here to remind you that the mind needs as much attention as the body.
Sustainability is a key factor for any modern businesses, how is SixtyNinety sustainable?
Our swimwear line is exclusively made of Fluity CO2 free, which is the first biodegradable yarn in the world. Our bikini packaging is made with eco-friendly fabric and we have now reduced our plastic consumption by half! We still have a long way to go. But we believe in social responsibility. We want to make a difference and we believe we can start with small steps.
Take us on a trip to ones of your factories in Brazil, where are we? How did we get there? How’s the weather? What does a typical day for a worker look like? What would we have for lunch?
Our factory is in Guarulhos, in the State of Sao Paulo. It will probably be a hot day. Especially compared to London. The factory is small, and majority of the workers are women. Each women has their very own special story and most of them come from outside Sao Paulo to seek better opportunities.
They receive a fair salary and they work Monday to Thursdays 9am to 5pm. On Fridays they leave a bit early :)
The factory has a kitchen and many of the workers bring their own lunch, share stories and dreams while they eat together. We believe this magic translates in our product
Tell us the most inspiring story of one of your factory employees?
Lourdes is the “leader” of the group. She is very inspiring. She started to make bikinis when she was only 14 years old, almost 50 years ago. She has always worked for big swimwear companies and recently decided to be independent. This choice lead her to create a beautiful team comprised of very talented women.
Her factory – Which is now SixtyNinety’s home, provides for her whole family. She has her son, daughter and grand daughter working with her.
What are your favorite pieces?
Aline- “My favorite is the Kendall Legging. It suits my character, since I love to be in comfortable cloth. We wanted to make something that feels good, comfortable and doesn’t make you feel like you are underdressed. Kendall is stylish and the best part is that it has a high waist band” :
Dani- “ I love how sexy and feminine one pieces make me feel. Our Absinthe does just this for me.”
Start-ups are challenging, tell us two of your most challenging moments and how you overcame them?
We have challenges every day, it is a though market in a tough city. There are thousands of brands out there and many are incredible.
Its hard to pick one thing to be the most challenging, but if we had to choose it would be learning the science of modern retail. Our costumers are independent young women, and our industry is changing rapidly. Using all the modern tools can be challenging. Yet is one of the most exciting part about it.
What piece of advice would you give to women entrepreneurs starting a business together?
Put your heart into it and you will enjoy every moment. Even the hard times will make sense, they always teach you something: Mistakes are important.
Be patient with each other. Learn how to separate work for personal life. Don’t take things personally if its work. Learn with each other and motivate each other. And the rest will come naturally.