It all started in a bar! I was the Head of Marketing of venue in Chelsea and Tsewang & Nik were regular customers. We quickly became friends and since we always had the tendency to analyse things, we started discussing different issues and ideas related to bars & restaurants. For instance, we realised the obvious - customers love to be recognized and treated for their loyalty, whereas venues would love to know more about them and ensure their regulars get the treatment they deserve – every single time. It turned out both parties practically want the same – connect & communicate in an elegant and effortless way. We simply wanted to come up with a smart solution that would make a difference.
We are currently in partnerships with just under 70 bars and restaurants across London but the number is growing on weekly basis.
The coolest thing about our app is that it is effortless and solves existing problems we all face.
There is no question that the app space is over saturated, like every current market. Building and mending a relationship with your users for a well-rounded experience is important. Which efforts does Embargo put forward to create a lifestyle around your idea?
Since day one we wanted to create more than just a loyalty & rewards app for our users. Hence numerous cocktail and music events we organize every month, dozens of events we support and give our users access to – all this on weekly basis. We want to make sure Embargo users get the treatment they deserve everywhere they go, find out about the coolest hotspots, most talked about parties and ensure they make some great memories using our app! As we like to say – Embargo is not an app – it is life celebrated every single day.
Embargo’s most visited spot is?
To be very fair it there are many venues equally popular but the top ones must be The Rum Kitchens and The Cuckoo Club or Cahoots.
Our biggest fans? Two of the big supporters are the TV Presenter and blogger Naomi Isted and Felicity Hayward!
How do you market your app?
We divide our marketing into online marketing and offline marketing. Online mainly focuses on our social media channels, our brand ambassadors (who quite often are just influential people loving Embargo and sharing it with others) but also collaborations with the venues who use their online channels to market Embargo to their existing customers. However, Embargo is more of an experience than product, therefore the offline marketing is key. For instance, the earlier mentioned events are a huge part of it. At the moment, they take place even 2-3 times a week. Moreover, we organize influencers dinners, push in venue marketing via special promo cards, partner up with art, fashion or music happenings and obviously work closely with the members of staff at our venues who introduce Embargo their customers. These are some of the key elements of our marketing but there is a lot more that we have ready for you in the next couple of months so please watch thing space and stay tuned!