Package design is... not the narrow application of formal skills, it is a way of thinking
Greece inspires me... greatly; the land, the history, the sun, the Mediterranean food and the sea which is in me always.
Black and White is.... the most colorful thing in the world, it contains all colors and at the same time excludes all.
Gastronomy is.... an art. It requires instinct and taste.
When was Five Olive Oil established?
We have created this company 3 years ago driven by our passion for excellence in gastronomy, in order to continue the long Greek tradition in olive oil. We have the ambition of creating one of the finest premium olive oil brands, with sensational packaging layout and excellent product quality.
The figure “5” was chosen as a fitting brand name, with “FIVE” standing for the quintessence of olive oil.
Has the packaging design helped Five Olive Oil stand out in the market?
The selected design is elegant and contemporary yet at the same time also reminiscent of potion bottles from old times. As we have amassed a total of five worldwide design awards for 2012 and 2013 our recognition took off in the olive oil industry. The packaging design helped us stand out in the global market.
More specifically, 5 Olive Oil was awarded at the 2012 Pentawards, the worldwide competition exclusively devoted to packaging design. 5 Olive Oil won a Gold Pentaward in Paris at the Luxury category for gourmet food products. In addition to that 5 Olive Oil was awarded over the international jury of experts at the 2012 Red Dot awards in the category of communication design. The Red Dot institution is one of the world’s largest and most-acclaimed international design competitions. In the same year 5 Olive Oil was awarded with the silver award of European Design Awards in Helsinki, the european competition exclusively devoted to packaging design. More specifically 5 Olive Oil won a Silver ED Award at the category of Packaging Food & Beverages, at the same time 5 Olive Oil won the first place winner in the Food B category of the 2012 Dieline Package Design Awards, the worldwide competition devoted exclusively to the art of brand packaging. The latest distinction was at the New York International Olive Oil competition where 5 Olive Oil was awarded as the best olive oil package design for 2013.
How important is product branding in order to succeed in a globalised market?
It is important to remember that your brand represents you… you are the brand and your brand is the way your customer perceives you.
How much do you rely on Social Media for marketing?
It is important to be on as many social media sites as possible. As a result, the more sites your business is on, the more eyes will see it. As mentioned before, there are different benefits to different sites, and it is important that you are comfortable using each one.
Do you sell internationally?
Over the past year our products have reached over 20 leading markets, including the USA, Canada, China, Japan, South Korea, Australia, Brazil, the majority of the EU markets and Russia.
Co-Founder, Director of Marketing and Communications
World Excellent Products SA
More about the company: http://www.wep-sa.com/
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